Aspretto

Chelsea Flower Show 2019

Overview

Aspretto is a fresh brewed coffee and espresso coffee brand with shops serving guests in 15+ countries and over 1,100 locations across the globe. At the Chelsea Flower Show, we created 3 public areas working with the brand to create “Aspretto Chelsea”.

Our goal was to bring the outdoors indoors as a theme to suit the Chelsea Flower Show event. The dining rooms were kept simple and stylish, with large leafy graphics to compliment the brand and create an atmosphere in the temporary dining facility. The rooms were all designed to accommodate large crowds while fostering an enjoyable and memorable public dining experience for all the guests. Ness worked with the Aspretto brand creating takeaway food packaging, signage, POS and all the other assets that made these 3 areas work well in 2019.