Olympic Park Events

Marketing and brand styling 2019/20

Overview

Built to host London 2012, the former Olympic Stadium at Queen Elizabeth Olympic Park is home to Premier League football club West Ham United as well as UK Athletics. With rock concerts through the intervening months, this versatile venue has also hosted the Rugby World Cup, international and domestic Rugby Union, The Race of Champions, the RFL Four Nations and was home for the first Major League Baseball games to be played in Europe.

Designed By Ness has worked on a variety of projects for the Stadium and events teams over the years such as kiosk food concepts and designs, staff activities, advertising, tour marketing, menu designs, POS and branding. Most recently, we collaborated on the branding revamp of the meeting and events marketing and styling. The brief was to create something stylish yet modern and to reflect the existing London Stadium branding. We created a prestigious and strong identity that works across exhibition stands, marketing materials and menus.